Saturday, January 19, 2008

Converge for your own good


"Convergence for a journalist today is a fact of life. You have to live with it, you have to train for it, you have to be ready to develop and use the many skills required of you today."
- Prem Panicker, Editor - Rediff.com

Students, j-School lecturers and journalists were given a brief dose of convergence in media and the emergence of the new journalist during Prem's talk at the Convergence seminar at St Xavier's College, Mapusa.

Prem spoke of the need for journalists to equip themselves with new skills required for multimedia story-telling. Skills such as the ability to record good sound and video clips and use of digital cameras. But more importantly, Prem stressed on the need for maintaining the age-old focus on content. Multimedia journalists are not just techies with tools. They need to think about each story they work on. Today it is not just enough to research and write your story. You also need to think about what medium is best to tell that story. More importantly, different aspects of the same story may be told using different media. The ability of a journalist today, to combine various media into a multimedia package is what would make a sought-after journalist.

Using his own experiences as a background for his talk, Prem made his point clear - learn the new skills and improve your story-telling ability in the new media or languish in the old.

Listen to this audio recorded at the seminar (13 min | 12MB):

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